MONOLOGUE PROJECT CRITIQUE, PART 2!
FOR NEXT WEEK
EXERCISE: 2-MINUTE COMMERCIAL SWAP
Download 10 commercials from YouTube, each lasting 15 seconds. (On YouTube, search for a product you know. It’s likely the company has its own channel.) Your task will be to swap sound and image tracks between the clips.
- Separate the sound and image tracks in your video editor. You will now have 10 imagetracks and 10 soundtracks to play with.
- You will always line up your image and sound tracks so that they begin at the same time. Since they are the same duration, they should end at the same time too.
- Try various experiments, such as copying the same imagetrack 10 times on your timeline, with a different soundtrack each time. Or the same soundtrack 10 times with a different imagetrack each time.
- Note what sticks. What particular effects are occurring in these recombinations? How does the soundtrack change the image, and how does the image change the sound? What kind of alignments happen between sound and image?
- Even when nothing seems to be happening, something is still happening.
- Recombine them through playful experimentation.
- Assemble the combinations that stick out the most into a linear order and export as a 2-minute piece.
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VIEWING
All these videos appropriate preexisting sources, and perform certain operations on them. Watch all five pieces and take detailed notes. Ask yourself these questions: What resonances remain of the original context these materials come from? How quickly do you forget where these images came from? How easy is it to build a coherent narrative in your mind out of disparate fragments? What happens to the viewing experience when sequences don’t flow together in your mind? Are some images too powerful to be re-coded, and as such, break the narrative effect (they “stick out”)? Do you think there are images that couldn’t possibly be made to work together? Have we developed certain immunities through our daily media intake that flatten out qualitative differences?
Arthur Jafa—Love is the Message, The Message is Death (2016)
Christoph Girardet & Matthias Müller – Phoenix Tapes (1999) (watch 0:00 – 20:00 and 34:40 – 42:30)
xenopraxis – We Know What You’re Looking For, Episode 3 (2011) (watch 0:00 – 12:30)
Pierre Huyghe – The Third Memory (2000)
Ja’Tovia Gary – An Ecstatic Experience (2015)
RESOURCES
Detaching audio from video in iMovie
YouTube downloaders/converters: https://mp3-now.com/youtube-converter, https://www.y2mate.com/en61
Vimeo downloader: https://vimeo-downloader.com/